Boomers Don't Want to Age

Boomers Don't Want To Age

They want to stay young & HEALTHY. Eleven Thousand of the 75 million Baby Boomers born between 1946 and 1964 celebrate their 50th birthday each day. In the wake of their celebration, even before the smoke from the candles clear, a new set of concerns surface.

For many, these concerns include job security, financial stability and retirement. For an even larger percentage of this population, the concerns are to look younger, feel younger, retain their youth and maintain their health.

Many Boomers will be the contributors to the projected $12 billion increase in money spent on anti-aging products and supplements in the next year.

This momentum is gaining worldwide media attention. Much like the advertisements and stories that bombard you, growing older is a reality that cannot be escaped. It's a condition that does not discriminate, and will ultimately affect each one of us.

By year 2012, 50 percent of the population will be over age 50. People over 50 years of age control 70 percent of the financial assets in the USA and 50 percent of all discretionary income.

Our society is getting older, however, how quickly we age is largely up to us. From 1946 to 1964, the U.S. and the industrialized world became one big baby factory. They gave birth to a generation that would change everything: the clothes we wear, the music we listen to, the cars we drive, the food we eat, and much more. Boomers think young, but they don't feel or look as young as they'd like.